![]() ![]() ![]() ![]() Our hope in this article is to help leaders spot those opportunities by clarifying nine major global forces and their interactions. But they should not distract from the extraordinary opportunities available to leaders who understand the changes under way and who convert them into positive momentum for their businesses. ![]() We hear about the challenges every day in our conversations with global business leaders: How long can their traditional sources of competitive advantage survive in the face of technological shifts? How will changing consumer and societal expectations affect their business models? What does it mean to be a global company when the benefits of international integration are under intense scrutiny?Īll good questions. That broad narrative of intensifying competition, as well as the growing need for cooperation, contains challenges, but also great opportunity. Corporate leaders today need to rethink where and how they compete, and also must cooperate in the crafting of a new societal deal that helps individuals cope with disruptive technological change. Those contradictions are showing up in politics, and the long-term trends underlying them are reshaping the business environment. At the same time, the post–Cold War narrative of progress fueled by competitive markets, globalization, and innovation has lost some luster. Today, for example, technology is delivering astounding advances, and more people are healthy, reading, and entering the global middle class than at any period in human history. It’s easy, however, to lose sight of long-term trends amid short-term gyrations, and there are moments when the nature and direction of those trends become less clear. ![]()
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